The Crisis and the Calling
When VetVision joined the VIN® Family and became VINx in 2013, the thought was that the “x” at the end of the new name would signify an extension of VIN® membership. Our intentions were good, but instead, it resulted in people confusing us with a talented jazz musician sharing the same name or pronouncing it to rhyme with “sphynx” instead of “VIN-ex”. They also struggled to understand what kind of service we offered. (I guess jazzy hairless cats aren’t a thing?).
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